Behind the scenes at least 32 different employees
care for each St Croix Rod from blank to finished product. Unlike other
companies ordering blanks from overseas, St. Croix is still hand crafting rods
here in Wisconsin to a higher standard.
The finished product speaks volumes, as does the
commitment to servicing the customer after the fact. Several stations at
the factory are dedicated to repair of rods. They make the rods good as
new then get the fishing rod back to the customer.
The St. Croix Factory is a short drive from the
heart of Iron County and worth a trip to the North woods. It is a reminder of what has made our county thrive
since it’s founding. Do what you love
and do it well. 