Behind the scenes at least 32 different employees care for each St Croix Rod from blank to finished product. Unlike other companies ordering blanks from overseas, St. Croix is still hand crafting rods here in Wisconsin to a higher standard.
The finished product speaks volumes, as does the commitment to servicing the customer after the fact. Several stations at the factory are dedicated to repair of rods. They make the rods good as new then get the fishing rod back to the customer.